Corporate Media House

Digitalisation has revolutionised the role of communication as a key cultural technology. Attention is a new instrument of power. Getting your message across to your communities – employees, business partners, customers and investors – is all about having a story and also being able to tell it.

Making effective use of the power of a good story demands:

• the right mindset: a shared understanding of communication. A corporate newsroom is not an add-on or a multimedia showroom – it’s all about the mindset.

• organisation: functional communication structures and workflows (editorial process and organisational structures).

• skills: the right communication-related abilities, knowledge and qualifications. 

In the process of establishing a corporate media house, we reorganise companies’ and organisations’ established communication structures, getting them in shape to meet the challenges of the digital world. We take action at all levels (mindset, organisation and skills) to create an identity and bring about culture change. A corporate newsroom should never be a one-size-fits-all solution – it has to be adapted to an organisation’s history and needs.

Our services include:

• Assessment of existing communication structures and consulting on how to fine-tune them

• Development of shared visions, including visions of the desired effects 
• Analysis of the status quo and formulation of recommendations for strategic action

• Organisational development: design and implementation of organisational and process structures for corporate newsrooms 

• Integration of editorial processes with digital workflow management systems (newsroom management software)